Resources Library by ANA

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018

Author: Ritanbara Mundrey

September 23, 2018

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW

Authors: Raimund Wildner, Carolin Kaiser

Company: GfK

September 22, 2016

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW

Authors: Ritanbara Mundrey, Amit Bali

Company: Nielsen

September 22, 2016

Diamonds or dust

Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling...

Catalogue: Congress 2016: #WOW

Authors: Amit Bali, Ritanbara Mundrey

June 15, 2016

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?

Authors: Stéphane Gautron, Patricia Flores

September 10, 2014

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?

Authors: Patricia Flores, Stéphane Gautron

June 15, 2014

Crowdpower

An essential question in innovation is how well the new product will be accepted by the customer once it is launched. Measures are needed to detect opportunities in early innovation stages and to move the right ideas forward in the value chain. FMCG...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Author: Andera Gadeib

Company: Dialego AG

June 23, 2013

Incite to action

This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Stephanie Grootenhuis, Bernhard Treiber

March 1, 2011

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert

Companies: InSites Consulting, Unilever

November 18, 2010